Our Calling
What We Do
We don’t just design logos, no siree, Bob! We design brand identity systems. Scroll down to fully understand what we can do for you.
We Were Born For This
Overview
Test Monki is in the brand strategy business, whether we create a brand identity system for a company, a person, or a product, we create authentic experiences and memorable interactions.
Working through brand strategies for clients of all shapes and sizes has equipped us. We’ve been doing it for over a decade and we’ll use our knowledge to help your brand excel. Because business success is so closely tied to brand strategy, we’ve consulted on business strategy, recommended pricing strategy, assessed staffing, and even helped with space planning. We can provide a 360° brand development platform from research to brand idea to collateral development. Or we can specialize our services and tailor them to more foundational services, such as brand architecture, brand portfolio strategy, or messaging strategy.
Test Monki can help define what your brand means and how to best position it for growth, bringing a brand to life through creative problem solving and ideas geared towards long term business results. We believe that business is more than just showing and selling—it’s about the experience. In an overcrowded marketplace, people gravitate toward companies and products they feel an emotional connection with.
Naming Services
We help brands introduce themselves with strong, compelling names, taglines, and naming systems that tell their story in the marketplace.
+ Naming strategies
+ Taglines, slogans, & descriptors
+ Nomenclature
+ Brand portfolio strategies
+ Name change evaluation
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Brand Strategy & Positioning
We help put a strategic foundation in place that enables alignment, competitive differentiation, and creates the visual and verbal strategy designed to position the brand for success.
+ Naming strategies
+ Brand portfolio strategy
+ Brand idea development
+ Brand positioning
+ Brand essence
+ Brand architecture
+ Archetypes
+ Acquisition & integration strategies
+ Brand alignment
+ Brand promise
+ Brand values
+ Brand voice & tone
+ Brand attributes
+ Brand personality
+ Brand associations
+ Co-branding & partnership strategy
+ New brands
+ Brand refreshes
+ Personal branding
+ B2B branding
+ B2C branding
+ Develop positioning platform
+ Story telling
Brand Identity Development
We create powerful brand identity systems that will engage with your customers and win over their hearts and their minds.
+ Naming strategies
+ Brand identity
+ Logo design
+ Logo exploration
+ Logo refresh
+ Corporate identity
+ Sensory identity
+ Color palette
+ Typography style
+ Photography style
+ Iconography style
+ Graphic elements
+ Secondary marks
+ Brand symbols
+ Brand guidelines
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Physical Deliverables
We help create value through a consistent brand experience.
Digital & Social
We help your brand live a dynamic life where it is typically engaged with prospects, leads, customers, employees, investors, and the public at large.
+ Analytics tracking & analysis
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Brand Experiences
We help brands introduce themselves with strong, compelling names, taglines, and naming systems that tell their story in the marketplace.