Drs. Chung and Kim wanted to rebrand the pediatric dentistry practice they bought to reflect more of who they are both personally and professionally while maintaining the underlying founding principle that everyone needs to see the dentist by one years of age. Both doctors come across as urbane and modern yet warm and approachable. We did a logo that represents a smile with one tooth to represent their founding principle of “everyone by one”. Both the illustration style and colors are both modern yet approachable.