Test Monki | A Creative Branding Lab

Test Monki | A Branding Lab

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Crust Pizza Co.

Residents of The Woodlands, TX have come to know and love the great food and ambiance in a family-friendly environment that Crust Pizza Co. has provided. Expansion plans helped our clients realize they wanted a slightly more versatile brand identity with a logo that wasn’t tied to any one particular geographic location. Our challenge was to strategically refresh the brand in a way that didn’t confuse existing customers or make it seem as though Crust Pizza Co. had been bought out by another pizza company. The approach was to be evolutionary, rather than revolutionary, to build on the existing equity in place with a growing, loyal fan base. We also had the opportunity to help with the dining experience at multiple touch points to help bring the new brand to life in a way that leaves guests craving more.
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Industry

  • Food and Beverage

Services

  • Competitor Research and Analysis
  • Brand Audit & Assessment
  • Brand Consulting
  • Brand Strategy
  • Brand Refresh
  • Brand Identity System
  • Logo Refresh
  • Business Card
  • Comment Cards
  • Contests
  • Exterior Signage Design
  • In-Store Graphics
  • Menus
  • Photo Shoot Management
  • Social Media Posts
  • Social Media Strategy
  • SEO Strategy
  • User Experience (UX) Strategy
  • Website Design and Development
  • Mobile Responsive

Awards & Accolades

2018 INDIGO AWARDS
Silver Award for Brand Identity

2018 GRAPHIS BRANDING 7
Gold Award for Brand Identity

2018 GRAPHIS DESIGN ANNUAL
Gold Award for Logo

2017 GRAPHIS DESIGN ANNUAL
Silver Award for Print Promotions

2017 GRAPHIS LOGO DESIGN 9
Gold Winner for Logo

2016 INTERNATIONAL DESIGN AWARDS
Honorable Mention for Brand Identity

2016 INTERNATIONAL DESIGN AWARDS
Honorable Mention for Logo

2016 AMERICAN GRAPHIC DESIGN AWARDS
Graphic Design USA (GDUSA)
Award for Branding Identity

2016 AMERICAN WEB DESIGN AWARDS
Graphic Design USA (GDUSA)
Award for Website Design

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