Test Monki | A Creative Branding Lab

Test Monki | A Branding Lab

Year of the Monki

With the Year of the Monkey only coming around every 12 years, we knew we had to take advantage with a name like Test Monki. But instead of being doing a completely traditional Chinese New Year with the typical reds, golds, etc., we did the Year of the Monki. With one of our designers being from Taiwan, she kept us on track to make sure we were wishing prosperity to our clients and colleagues in proper Chinese New Year fashion. Instead of red envelopes, we did orange to represent Test Monki’s color and the symbol of wealth, abundance, happiness, and luck. There is a Chinese fable about the golden monkey and the peach so our Monki is gold foiled and holding a peach. The peach also symbolizes longevity. We mailed out a card wishing everyone good luck and prosperity in the New Year, along with a pop-up Chinese lantern with the Chinese Zodiac wheel. We created a microsite so you could see what 2016 had in store for you.

Industry

  • Promotion

Services

  • Naming (Product)
  • Brand Strategy
  • Brand Identity System
  • Logo Design
  • Program Strategy, Graphics, and Collateral
  • Promotional Card
  • Promotion Ideas
  • Promotional Material
  • Website Design and Development

Awards & Accolades

2016 HOW INTERNATIONAL DESIGN AWARDS
HOW Design
Merit Award for Promos

2016 HOW PROMOTION & MARKETING AWARDS
HOW Design
Merit Award for Promos

2016 AMERICAN GRAPHIC DESIGN AWARDS
Graphic Design USA (GDUSA)
Award for Promotion

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The Woodlands, TX 77393

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