When was the last time you heard someone say they loved their air travel experience? A new startup, EvolveAir, is making fractional aircraft ownership available to those who want to be liberated from the typical air travel experience. The brand identity needed to convey the excitement that comes with aircraft ownership as well as a sense of luxury one feels from being in an exclusive club. Red and black help symbolize excitement, boldness and sophistication. The tagline embodies the endless opportunities that come with fractional aircraft ownership and leaves the customer with only one question: Where Will You Go?