Test Monki | A Creative Branding Lab

Test Monki | A Branding Lab

Paventy & Brown Orthodontics

Two Oregon-based orthodontics had combined their practices and wanted a new brand identity that would be warm and friendly without coming across as too infantile or baby-ish for their 8-17 year-old market. There aren’t a lot of teenagers that are excited about getting braces. Straight teeth? Yes. A mouth full of metal? Not so much. Our strategy was to create a brand experience that was structured around an adventurer/wilderness feel to refocus the patient’s fear of getting braces to “surviving braces”. Similar to surviving a wilderness adventure, the outdoor theme also pays homage to the many outdoor activities Oregon has to offer. For the logo, the bear looks like it was plucked off the top of a totem pole and is the “pillar” for the brand. The color choices were picked to invoke a warm and cuddly (yet masculine) feel. Playful copy was incorporated throughout the printed and promo materials to align with the brand. The practice also has a take-home pack for their patients titled “How to Survive Braces”—a 36-page survivor guide on getting through the ordeal. After they get their braces off, they’re rewarded with a remove the double space here “I Survived Braces” t-shirt.

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Industry

Services

Competitor Research and Analysis
Brand Audit & Assessment
Brand Strategy
Brand Idea
Brand Refresh
Brand Identity System
Tagline
Logo Design
Secondary Marks/Graphics
Appointment Card/Excuse Letter
Billboard Design
Bond Box
Business Card
Copywriting
In-Office Graphics
Notecards
Office Brochure
Ortho Guidebook
Postcard
Reminder Postcard
Report Card
Stickers
T-Shirts

Awards & Accolades

2019 HEALTH + WELLNESS DESIGN AWARDS
Graphic Design USA (GDUSA)
Award for Bond Box

2018 GRAPHIS BRANDING 7
Silver Winner for Brand Identity

2016 AMERICAN GRAPHIC DESIGN AWARDS
Graphic Design USA (GDUSA)
Award for Thank You Card

2015 HOW INTERNATIONAL DESIGN AWARDS
HOW Design
Award for How to Survive Braces Field Guide

2015 INTERNATIONAL DESIGN AWARDS
Award for Playbook Design

2015 AMERICAN GRAPHIC DESIGN AWARDS
Graphic Design USA (GDUSA)
Award for How To Survive Braces Field Guide

2015 HEALTH + WELLNESS DESIGN AWARDS
Graphic Design USA (GDUSA)
Award for Brand Identity

2015 HEALTH + WELLNESS DESIGN AWARDS
Graphic Design USA (GDUSA)
Award for Office Brochure

2015 HEALTH + WELLNESS DESIGN AWARDS
Graphic Design USA (GDUSA)
Award for Survivor Guide

See More Awards

2014 INTERNATIONAL DESIGN AWARDS
Honorable Mention for Brand Identity

2014 AMERICAN GRAPHIC DESIGN AWARDS
Graphic Design USA (GDUSA)
Award for Branding

2014 HEALTH + WELLNESS DESIGN AWARDS
Graphic Design USA (GDUSA)
Award for Buttons and Stickers