Test Monki | A Creative Branding Lab

Test Monki | A Branding Lab

Teala Wellness Tea

Ayurveda is the Indian art of holistic living and the oldest (5000 years old) medicine system in practice today. It reminds us that health is the balanced and dynamic integration between our environment, body, mind, and spirit. The principle of balancing the body is done by first determining your Dosha type. Only then can we begin to create balance for ourselves in our health and lifestyle. The name Teala plays off the word Tula which means balance in Sanskrit. If you look closely, you can see how the logo is actually a yoga pose where the body is in perfect balance. They needed a way to stand out on the shelves without resorting to annoying or obnoxious packaging. Our less-is-more strategy was grounded in minimal typography, bold colors, and a library of beautiful photography. The finished product highlights the rainbow of flavors offered, but doesn’t obscure the product with and overly designed packaging.

Industry

  • Food and Beverage

Services

  • Competitor Research and Analysis
  • Naming (Product)
  • Naming Strategy & Consulting
  • Brand Strategy
  • Brand Idea
  • Brand Identity System
  • Logo Design
  • Copywriting
  • Icon Creation
  • In-Store Packaging Audit & Assessment
  • Packaging
  • Photography Direction and Editing

Awards & Accolades

2018 GRAPHIS DESIGN ANNUAL
Gold Award for Logo

2017 AMERICAN PACKAGE DESIGN AWARDS
Graphic Design USA (GDUSA)
Award for Packaging

2017 GRAPHIS LOGO DESIGN 9
Gold Winner for Logo

2016 INTERNATIONAL DESIGN AWARDS
Honorable Mention for Logo

2016 AMERICAN GRAPHIC DESIGN AWARDS
Graphic Design USA (GDUSA)
Award for Packaging

2016 THE BEST BRAND AWARDS
The Best Brands Awards

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