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Test Monki | A Creative Branding Lab

Test Monki | A Branding Lab

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HulaGrins

A brand identity that brings the aloha spirit to SoCal. A pediatric dentist in Southern California wanted her new practice to reflect her Hawaiian heritage without looking like a cheesy kids luau. Test Monki was hired to both give the practice a name and a cohesive brand identity system. We came up with the name HulaGrins (it’s genius, if we do say so ourselves). The logo is an homage to the dashboard dancing hula girls that everyone loves. The doctor wanted to make sure the brand was both retro and modern. She loves flowers so we incorporated a modern twist on the Hawaiian flowers—plumeria and hibiscus.
Click to see more photos

Industry

  • Healthcare: Pediatric Dentistry

Services

  • Competitor Research and Analysis
  • Brand Audit & Assessment
  • Brand Consulting
  • Research
  • Naming (Business)
  • Naming Strategy & Consulting
  • Brand Strategy
  • Brand Idea
  • Brand Identity System
  • Tagline
  • Logo Design
  • Secondary Marks/Graphics
  • Appointment Card/Excuse Letter
  • Brand Announcement
  • Brand Guidelines / Style Guide
  • Brochure(s)
  • Business Card
  • Character Creation
  • Giveaway Ideas
  • In-Office Graphics
  • Letterhead and Envelope
  • Mommy-to-be Promotion
  • Notecards
  • Stickers
  • Tooth Fairy Kit
  • SEO Strategy
  • User Experience (UX) Strategy
  • Website Design and Development

Awards & Accolades

2022 AMERICAN DESIGN AWARDS
Graphic Design USA (GDUSA)
Award for Logo

2021 INTERNATIONAL DESIGN AWARDS (IDA)
Honorable Mention for Brand Identity

2021 AMERICAN DESIGN AWARDS
Graphic Design USA (GDUSA)
Award for Brand Identity

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