Test Monki | A Creative Branding Lab

Test Monki | A Branding Lab

HulaGrins

A brand identity that brings the aloha spirit to SoCal. A pediatric dentist in Southern California wanted her new practice to reflect her Hawaiian heritage without looking like a cheesy kids luau. Test Monki was hired to both give the practice a name and a cohesive brand identity system. We came up with the name HulaGrins (it’s genius, if we do say so ourselves). The logo is an homage to the dashboard dancing hula girls that everyone loves. The doctor wanted to make sure the brand was both retro and modern. She loves flowers so we incorporated a modern twist on the Hawaiian flowers—plumeria and hibiscus.

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Industry

Services

Competitor Research and Analysis
Brand Audit & Assessment
Brand Consulting
Research
Naming (Business)
Naming Strategy & Consulting
Brand Strategy
Brand Idea
Brand Identity System
Tagline
Logo Design
Secondary Marks/Graphics
Appointment Card/Excuse Letter
Brand Announcement
Brand Guidelines / Style Guide
Brochure(s)
Business Card
Character Creation
Giveaway Ideas
In-Office Graphics
Letterhead and Envelope
Mommy-to-be Promotion
Notecards
Stickers
Tooth Fairy Kit
SEO Strategy
User Experience (UX) Strategy
Website Design and Development

Awards & Accolades

2022 AMERICAN DESIGN AWARDS
Graphic Design USA (GDUSA)
Award for Logo

2021 INTERNATIONAL DESIGN AWARDS (IDA)
Honorable Mention for Brand Identity

2021 AMERICAN DESIGN AWARDS
Graphic Design USA (GDUSA)
Award for Brand Identity

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