We were stoked when we were asked to Dr. Argina’s practice a new name and rebrand. She wanted a beautiful, calm brand to match the tranquility of the ocean. The name stems from 32 (the amount of teeth a human adult has) and -ology (the study of) = the study of teeth. The mermaids represent transformation and are observing the pearl or otherwise “studying it”. The Pearl represents a tooth. All together it represents the study & transformation of the pearly whites.