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Test Monki | A Branding Lab

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Hughes & Cozad Orthodontics

Dr. Hughes and team wanted a brand that 1) showcased their ties to the community 2) stood out amongst the competition and 3) created an emotional connection with their target market—moms. Being located in The Woodlands, we felt he needed his brand identity to represent the “woodsy” feel. All his marketing material has a rich wood texture and a sweet, owl character named Owlbert that makes any mom (or dad) go “awww.” Dr. Hughes also needed a kids club logo for the little ones too young for braces but that still wanted to be part of the practice. Hughes ‘lil Hoots was created along with the nest of baby owls for the logo. Their tagline even aligns with the “parent” company—so instead of “established in 2001” they were “hatched in 2001”.
Click to see more photos

Industry

  • Healthcare: Orthodontics

Services

  • Competitor Research and Analysis
  • Brand Audit & Assessment
  • Naming Consulting
  • Brand Strategy
  • Brand Refresh
  • Brand Identity System
  • Logo Design
  • Secondary Marks/Graphics
  • Banner(s)
  • Brochure(s)
  • Business Card
  • Campaign(s)
  • Character Creation
  • Copywriting
  • Contests
  • Exterior Signage Design
  • Holiday Promo
  • Info Card
  • Invitations
  • In-Office Graphics
  • Letterhead and Envelope
  • Notecards
  • Ortho Guidebook
  • Pocket Folder
  • Postcard
  • Poster
  • Stickers
  • T-Shirts
  • Social Media Posts
  • Web Banner(s)
  • Website Design (front-end design)

Awards & Accolades

2018 GRAPHIS DESIGN ANNUAL
Merit Award for Into The Woods Guide

2017 GRAPHIS LOGO DESIGN 9
Merit Award for Logo

2016 INTERNATIONAL DESIGN AWARDS
Gold Award for Out of the Woods Guide for Collateral Material

2016 INTERNATIONAL DESIGN AWARDS
Silver Award for Out of the Woods Guide for Calendars

2016 INTERNATIONAL DESIGN AWARDS
Silver Award for Into the Woods Guide for Collateral Material

2016 INTERNATIONAL DESIGN AWARDS
Bronze Award for Into the Woods Guide for Catalogs

2015 GDUSA HEALTH & WELLNESS AWARDS
Owlbert Houston Rodeo Poster

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