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Test Monki | A Branding Lab

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Hello Ortho

The Hello Ortho team defines the spirit of Napa Valley. They’re happy, relaxed, and all-around cool people and wanted their orthodontic practice to embody the relaxed Napa feel without resorting to the typical wine theme. Since outdoor leisure games like bocce ball, croquet, and horseshoes are extremely popular, Hello Ortho went with this outdoor games brand idea. To capture the beautiful Napa sunsets, we put a warm, pink filter on all the photographs. Copper accents were used throughout the deliverables and in the renovated office. Even though the practice is extremely advanced technology-wise, the team wanted any physical piece the patients interacted with to be fun and engaging—hence the grommeted business card, the patient reward wheel, and the “rope in a friend” referral card.
Click to see more photos

Industry

  • Healthcare: Orthodontics

Services

  • Competitor Research and Analysis
  • Brand Audit & Assessment
  • Brand Experience Strategy
  • Branded Interior/Exterior Experience
  • Brand Idea
  • Brand Refresh
  • Brand Identity System
  • Logo Design
  • Business Card
  • Exterior Signage Design
  • Invitations
  • Letterhead and Envelope
  • Office Brochure
  • Ortho Guidebook
  • Patient Rewards Card
  • Patient Rewards Program
  • Pocket Folder
  • Referral Pad
  • Refer-A-Friend Card
  • User Experience (UX) Strategy
  • Website Design and Development
  • Mobile Responsive

Awards & Accolades

2021 INTERNATIONAL DESIGN AWARDS (IDA)
Honorable Mention for Kids Crew Club

2021 WEB AWARDS
Graphic Design USA (GDUSA)
Award for Website

2019 GRAPHIS BRANDING 7
Silver Award for Brand Identity

2018 INDIGO DESIGN AWARDS
Gold Award for Brand Identity

2018 GRAPHIS DESIGN ANNUAL
Merit Award for Playbook

2018 INTERNATIONAL DESIGN AWARDS
Honorable Mention for Playbook

2017 PRINT REGIONAL DESIGN AWARDS
PRINT Mag
Award for Stationery

2016 HOW INTERNATIONAL DESIGN AWARDS
HOW Design
Outstanding Achievement for Playbook

See More Awards
2017 GRAPHIS DESIGN ANNUAL
Silver Winner for Brand Identity

2017 AMERICAN GRAPHIC DESIGN AWARDS
Graphic Design USA (GDUSA)
Award for Playbook

2017 AMERICAN GRAPHIC DESIGN AWARDS
Graphic Design USA (GDUSA)
Award for Stationery

2017 GRAPHIS LETTERHEAD 8
Silver Winner for Letterhead

2016 INTERNATIONAL DESIGN AWARDS
Honorable Mention for Stationery

2016 INTERNATIONAL DESIGN AWARDS
Honorable Mention for Open House Invite

2016 INTERNATIONAL DESIGN AWARDS
Honorable Mention for Brand Identity

2016 AMERICAN GRAPHIC DESIGN AWARDS
Graphic Design USA (GDUSA)
Award for Brand Identity

2016 HEALTH + WELLNESS DESIGN AWARDS
Graphic Design USA (GDUSA)
Award for Playbook

2016 HEALTH + WELLNESS DESIGN AWARDS
Graphic Design USA (GDUSA)
Award for Rope-in-a-Friend

2016 AMERICAN GRAPHIC DESIGN AWARDS
Graphic Design USA (GDUSA)
Award for Playbook

2015 INTERNATIONAL DESIGN AWARDS
Gold Winner for Catalog Design

2015 INTERNATIONAL DESIGN AWARDS
Bronze Winner for Collateral Design
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