Test Monki | A Creative Branding Lab

Test Monki | A Branding Lab

Hello Ortho

The Hello Ortho team defines the spirit of Napa Valley. They’re happy, relaxed, and all-around cool people and wanted their orthodontic practice to embody the relaxed Napa feel without resorting to the typical wine theme. Since outdoor leisure games like bocce ball, croquet, and horseshoes are extremely popular, Hello Ortho went with this outdoor games brand idea. To capture the beautiful Napa sunsets, we put a warm, pink filter on all the photographs. Copper accents were used throughout the deliverables and in the renovated office. Even though the practice is extremely advanced technology-wise, the team wanted any physical piece the patients interacted with to be fun and engaging—hence the grommeted business card, the patient reward wheel, and the “rope in a friend” referral card.

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Industry

Services

Competitor Research and Analysis
Brand Audit & Assessment
Brand Experience Strategy
Branded Interior/Exterior Experience
Brand Idea
Brand Refresh
Brand Identity System
Logo Design
Business Card
Exterior Signage Design
Invitations
Letterhead and Envelope
Office Brochure
Ortho Guidebook
Patient Rewards Card
Pocket Folder
Referral Pad
Refer-A-Friend Card
User Experience (UX) Strategy
Website Design and Development
Mobile Responsive

Awards & Accolades

2018 INDIGO DESIGN AWARDS
Gold Award for Brand Identity

2018 GRAPHIS DESIGN ANNUAL
Merit Award for Playbook

2018 GRAPHIS BRANDING 7
Silver Award for Brand Identity

2018 INTERNATIONAL DESIGN AWARDS
Honorable Mention for Playbook

2017 PRINT REGIONAL DESIGN AWARDS
PRINT Mag
Award for Stationery

2016 HOW INTERNATIONAL DESIGN AWARDS
HOW Design
Outstanding Achievement for Playbook

2017 GRAPHIS DESIGN ANNUAL
Silver Winner for Brand Identity

2017 AMERICAN GRAPHIC DESIGN AWARDS
Graphic Design USA (GDUSA)
Award for Playbook

See More Awards

2017 AMERICAN GRAPHIC DESIGN AWARDS
Graphic Design USA (GDUSA)
Award for Stationery

2017 GRAPHIS LETTERHEAD 8
Silver Winner for Letterhead

2016 INTERNATIONAL DESIGN AWARDS
Honorable Mention for Stationery

2016 INTERNATIONAL DESIGN AWARDS
Honorable Mention for Open House Invite

2016 INTERNATIONAL DESIGN AWARDS
Honorable Mention for Brand Identity

2016 AMERICAN GRAPHIC DESIGN AWARDS
Graphic Design USA (GDUSA)
Award for Brand Identity

2016 HEALTH + WELLNESS DESIGN AWARDS
Graphic Design USA (GDUSA)
Award for Playbook

2016 HEALTH + WELLNESS DESIGN AWARDS
Graphic Design USA (GDUSA)
Award for Rope-in-a-Friend

2016 AMERICAN GRAPHIC DESIGN AWARDS
Graphic Design USA (GDUSA)
Award for Playbook

2015 INTERNATIONAL DESIGN AWARDS
Gold Winner for Catalog Design

2015 INTERNATIONAL DESIGN AWARDS
Bronze Winner for Collateral Design