With over 150 years of serving the public interest as well as the needs of members and clients, the American Bureau of Shipping (ABS) was ready to embark on the journey of evolving the brand in a way that paid homage to the legacy while making consistent brand touchpoints more feasible globally.
Competitor Research and Analysis
Brand Audit & Assessment
Brand Identity System
Brand Anthem Book
Brand Guidelines / Style Guide
Awards & Accolades
2017 AMA HOUSTON CRYSTAL AWARDS AMA Houston Chapter Finalist for Branding/Rebranding