Test Monki | A Creative Branding Lab

Test Monki | A Branding Lab

Dental Derby

We were tasked with creating a one-of-a-kind brand for a pediatric dentist that revolved around horse riding, one of the most popular sports and pastimes of the Southern Pines area. Our challenge was to execute this horse racing/derby theme without coming across as kitschy, cheesy, or predictable. The client also didn’t want something too Vegas-style or off-putting for parents. We were able to spin what is traditionally thought of as an activity for an older demographic in a way that was fun and whimsical. Not only was the visual identity created, but we also took the client’s dull dentistry language and turned it into content that was imaginative for children.

Industry

  • Healthcare: Pediatric Dentistry

Services

  • Competitor Research and Analysis
  • Brand Strategy
  • Brand Identity System
  • Logo Design
  • Secondary Marks/Graphics
  • Appointment Card
  • Brand Announcement
  • Business Card
  • Copywriting
  • Custom Photography Library
  • Info Card
  • Notecards
  • Referral Pad
  • Report Card
  • User Experience (UX) Strategy
  • Website Design and Development
  • Mobile Responsive
  • Derby Dollars

Awards & Accolades

2018 GRAPHIS BRANDING 7
Silver Award for Brand Identity

2017 GRAPHIS LOGO DESIGN 9
Silver Award for Logo

2017 GRAPHIS DESIGN ANNUAL
Merit Award for Brand Identity

2014 INTERNATIONAL DESIGN AWARDS
Bronze Award for Brand Identity

2014 INTERNATIONAL DESIGN AWARDS
Honorable Mention for Announcement
ADOBE MUSE SITE OF THE DAY
Featured Site of the Day (February 11, 2015)

2015 HEALTH + WELLNESS DESIGN AWARDS
Graphic Design USA (GDUSA)
Award for Website Design

2015 AMERICAN GRAPHIC DESIGN AWARDS
Graphic Design USA (GDUSA)
Award for Website Design

2015 AMERICAN WEB DESIGN AWARDS
Graphic Design USA (GDUSA)
Award for Website Design

2014 AMERICAN GRAPHIC DESIGN AWARDS
Graphic Design USA (GDUSA)
Award for Announcement Card

2014 AMERICAN GRAPHIC DESIGN AWARDS
Graphic Design USA (GDUSA)
Award for Branding

2014 HEALTH + WELLNESS DESIGN AWARDS
Graphic Design USA (GDUSA)
Award for Brand Identity

2014 HEALTH + WELLNESS DESIGN AWARDS
Graphic Design USA (GDUSA)
Award for Patient Score Card

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The Woodlands, TX 77393

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