Pearl Crop, a processor and distributor of California Walnuts and Almonds, wanted to rebrand to stand out in the sea of green and brown. Since they had pearl in their name, we decided to go with an ocean feel to their brand. We streamlined the brand architecture so it made since to their clients that Pearl Crop was the parent company, while their two subbrands, Turkhan and Linden Nut, were subbrands. The result was a fresh, modern brand that stands out from the competition.