For Smile Horizon Orthodontics, Test Monki developed the brand identity for a new Washington, D.C. location within the Salt Dental network. The concept centers on the rhythm of the day—pairing sun and moon iconography with the tagline “smiles from day to night.” A refined palette of deep teal, warm gold, and soft neutrals creates a look that feels polished yet approachable, positioning the practice as modern, confident, and welcoming for patients of all ages.