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Test Monki | A Creative Branding Lab

Test Monki | A Branding Lab

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  • The Monkis
    • Who We Are
    • What We Do
    • How We Work
  • The Mojo
    • Brand 101
    • Brand Glossary
    • FAQs
  • The Specimens
    • See All Projects
    • By Client
      • Alert Logic
      • American Bureau of Shipping
      • Anadarko Mozambique LNG
      • Arciteq
      • Betches
      • Brown + Co Orthodontics
      • Camp Kids Dental
      • CHRO-TO-GO
      • Cooper Industries
      • Core Integrity
      • Crust Pizza Co.
      • DaBell & Paventy Orthodontics
      • Dee’s Teacakes
      • Dental Derby
      • Eaton
      • Esprit International School
      • EverGrins
      • Everyone By One
      • EvolveAir
      • Grin Garden
      • Halliburton
      • Halliburton | Baroid
      • Hanigan & Johnson Orthodontics
      • Happy Healthy Teeth
      • Hello Ortho
      • Hope Vision Care
      • Hughes & Cozad Orthodontics
      • HulaGrins
      • Huti’s 5 Free-Fire Grill
      • Kimiko Designs
      • Lake Jackson Orthodontics
      • Little White Tooth
      • Local Smile Co.
      • Magnolia Pharmacy
      • Matra Wellness Tea
      • Noblesville Kids Dentistry
      • Octonuts
      • Office of Santa
      • Ortho Station
      • Paventy & Brown Orthodontics
      • Pearl Crop
      • Pop Ratio
      • Power House Energy
      • Public Power
      • Retro Nuts
      • Shoreline Pediatric Dentistry
      • Smile Pop
      • SoCal Pediatric Dentistry
      • Summit Smiles Pediatric Dentistry
      • Teala Wellness Tea
      • The Dental Market
      • The Ortho Barr
      • The Woodlands Christian Academy
      • Tooth + Tusk
      • TRC Fiberflex
      • TriEagle Energy
      • Trometis
      • TX CANN MD
      • Typhoon Texas
      • Walt Ortho
      • Whitten Grey
      • Year of the Monki
    • Naming Projects
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    • Awards and Accolades
  • The Lab
    • Find the Lab
    • Work With Us

Doing Our Thang

How We Work

We consider ourselves experts in the art of commerce and communications (if we do say so ourselves).

Almost like Aristotle

Our Philosophy

As with people, businesses are judged by what they say, how they look, and the way they behave. Therefore, we use strategic design to create memorable brand experiences (either in a single application or a whole program). We aim to reach your audience (whether internal employees or external customers) at every relevant touchpoint and tap into the emotional and rational responses that drive decision-making. We could tell you how we do it, but then we’d have to kill you. Just kidding…or are we?

We know what we’re doing and try hard not to throw industry buzzwords in your face so you’ll think we’re smart or to make you feel stupid. Maybe we’re the stupid ones because we never accept status quo. Experimenting, pushing boundaries, and “what ifs” are always part of our process.

Our Process for Awesomeness

No, we can’t design you a brand identity in a week. But give us six weeks and we can work some major magic. We follow this process no matter how large or small the project.

Initial Contact

Meet and Greet

A business “first date.” Meet and greet to learn about each other and the goal for the project. After putting on our lab coats, we’ll take what you told us to identify the problem/challenges we need to solve.
Initial Contact

Money Talks

The Fine Print

Once we’ve figured out the scope of the project, then it’s time to talk moolah. We’ll work you up an estimate with all the fine print. Once the scope of work is signed, deposits are paid, it’s off to the races.
Money Talks

The Work Begins

Busy Bees…Monkis In This Case

We hit the books, internet, and bars all in the name of research. Combine our findings with the objectives, and viola! A strategy is born.
The Work Begins

Let The Ideas Flow

The brainstorming begin!

Internally, we Monkis meet, debate, curse, doodle, crumple up doodle, doodle some more, and then cry with relief when said doodles make sense. We settle on our top concepts. Usually three; sometimes more, sometimes less.
Let The Ideas Flow

Presentation Time

Be Prepared To Be Wowed

We wow you with our mad skills. We ask you to choose one concept (we know it’s hard) and focus on that. There may be a revision or two, but too many and we start to dislike you.
Presentation Time

Finish Line

Time To Celebrate

Printed pieces are delivered or website goes live. Although the end has come, it doesn’t mean good-bye. You can always come back and hire us to do more.
Finish Line

Recipe for Success

Who We Work Best With
(And Who We Don't)

Just like in life, there are things that work better together—and things that don’t. Good together—peanut butter & jelly. Not so good—peanut butter and mayo. You get our point. We aren’t going to try and dance a jig to get you to work with us. You either like our work and think we can help your business—or not. We’re either a good fit—or not. But no hard feelings either way. We’re just practical like that.

Below Are A Few Qualities That Can Make Working With Us Ripe or Rotten For The Both Of Us

Who We Work Best With

If you...
  • Are C-level, VP, Director, Owner, Principal, or a decision maker.
  • Respect and value our mad skillz and expertise.
  • Understand that we are NOT a non-profit (no matter how fun our job might look); therefore, we can’t afford to do stuff for free or give out homie rates.
  • Have at least $10k to invest.
  • Get that Rome wasn’t built in a day and neither is strategic design.
  • Recognize that you and your team will need to invest time into the project for the optimum outcome.
  • Value our time like we value yours.
  • Prioritize your investment and get us what we need, when we need it.
  • Trust and follow our processes and best practices.
  • Understand this is for a business purpose, not a personal one.
  • Think radical candor is refreshing.

Who We Don't

If you...
  • “Have an idea” and want someone to just execute it.
  • Prefer design-by-committee rather than having a decision maker that can move things along when needed.
  • Are a “I’ll know it when I see it” kind of person.
  • Want to art direct the whole project.
  • Want everything rushed—your bad planning should not be our emergency.
  • Don't make yourself available or don’t make the project a priority.
  • Have trust/control issues.
  • Disappear halfway through projects.
  • Are too busy to bother putting in the effort.
  • Try and seduce us with “more” of your business if we give you a “deal”.
  • Can’t handle radical candor.
  • Are offended by any of the above.

Contact us
today to take

Contact Us Today

your brand to
the next level

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10800 Gosling Rd., #131898
The Woodlands, TX 77393

WE’D TO HAVE A DRINK

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hey@testmonki.com
281.323.4903

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