“When you’ve got 10,000 people trying the same thing, why would you want to be number 10,001?”
– Mark Cuban, Entrepreneur
DESIGN WITHOUT STRATEGY IS IRRELEVANT FOR BUSINESS RESULTS
As with people, businesses are judged by what they say, how they look, and the way they behave. Therefore, we use strategic design to create memorable brand experiences (either in a single application or a whole program). We aim to reach your audience (whether internal employees or external customers) at every relevant touchpoint and tap into the emotional and rational responses that drive decision-making. We could tell you how we do it, but then we’d have to kill you. Just kidding…or are we?
We consider ourselves experts in the art of commerce and communications (if we do say so ourselves). We know what we’re doing and try hard not to throw industry buzzwords in your face so you’ll think we’re smart or to make you feel stupid. Maybe we’re the stupid ones because we never accept status quo. Experimenting, pushing boundaries, and “what ifs” are always part of our process.
OUR PROCESS FOR AWESOMENESS
No, we can’t design you a brand identity in a week. But give us six weeks and we can work some major magic. We follow this process no matter how large or small the project.
Meet & Identify
A business “first date.” Meet and greet to learn about each other and the goal for the project. After putting on our lab coats, we’ll take what you told us to identify the problem/challenges we need to solve.
Research & Strategy
We hit the books, internet, and bars all in the name of research. Combine our findings with the objectives, and viola! A strategy is born.
Brainstorm & Concept
We meet internally, debate, curse, doodle, crumple up doodle, doodle some more, and then cry with relief when said doodles make sense. We settle on our top concepts. Usually three; sometimes more, sometimes less.
Present & Revise
We wow you with our mad skills. We ask you to choose one concept (we know it’s hard) and focus on that. There may be a revision or two, but too many and we start to dislike you.
Deliver & Measure
Printed pieces are delivered or website goes live. Although the end has come, we won’t leave you hanging. We’ll peek around to see what’s working and what’s not.