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Test Monki | A Creative Branding Lab

Test Monki | A Branding Lab

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Betches

Betches is an entertainment, lifestyle brand. Everything a “Betch” associates with is trendy, every guy wants to date her, and every girl is desperate to be her friend. She speaks her mind and commands a room just by being in it. She’s never waited in line at a club or bar in her life. A Betch is often confused with a bitch but make no mistake, they’re different. They’re the girls born with the silver spoon in their mouths. But f@#% silver, they want gold. Before the brand officially launched, the new, private label clothing tags were used as a “pre-launch” sneak peek into the new, sophisticated yet still snarky rebrand. This 2015 Luxe Collection LookBook was sent out to retail buyers to give them a feel for the Betches brand and to create desire for their new collection.
Click to see more photos

Industry

  • Entertainment/Lifestyle

Services

  • Competitor Research and Analysis
  • Brand Audit & Assessment
  • Brand Consulting
  • Brand Refresh
  • Tagline
  • Logo Refresh
  • Business Card
  • Clothing Tag
  • Digital & Social Media Workshop
  • LookBook Design
  • Promotional Card
  • User Experience (UX) Strategy
  • Website Design (front-end design)

Awards & Accolades

2016 AMERICAN WEB DESIGN AWARDS
Graphic Design USA (GDUSA)
Award for UX/UI

2015 INTERNATIONAL DESIGN AWARDS
Honorable Mention for LookBook

2015 AMERICAN WEB DESIGN AWARDS
Graphic Design USA (GDUSA)
Award for Clothing Label

2015 AMERICAN WEB DESIGN AWARDS
Graphic Design USA (GDUSA)
Award for Spring 2015 Luxe Collection LookBook

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