Test Monki | A Creative Branding Lab

Test Monki | A Branding Lab

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Octonuts

We were asked to name the retail packaging brand for a walnut & almond distributors in California. Building on the parent company’s (Pearl Crop) ocean theme, the name Octonuts and the inherent symbolism of the octopus became a no-brainer for their first foray into a CPG brand. The octopus is a symbol of intelligence, logic, flexibility, potential, and creativity. The Octonuts brand has two sides—walnuts and almonds. We chose a cool color to represent the walnut side because walnut oils are used mainly in cold foods.
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Industry

  • Food & Beverage

Services

  • Competitor Research and Analysis
  • Brand Audit & Assessment
  • Brand Consulting
  • Naming (Product)
  • Naming Strategy & Consulting
  • Brand Strategy
  • Brand Idea
  • Brand Identity System
  • Tagline
  • Logo Design
  • Business Card
  • Info Card
  • In-Store Packaging Audit & Assessment
  • Packaging
  • T-Shirts
  • Trade Show Graphics
  • Uniforms

Awards & Accolades

2022 GRAPHIS DESIGN ANNUAL
Silver Award for Brand Identity

GRAPHIS Packaging 10
Silver Award for Packaging

Logolounge Book 12
Logolounge
Award for Logo

2020 HEALTH + WELLNESS DESIGN AWARDS
Graphic Design USA (GDUSA)
Award for Brand Identity

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