Oui Smile was designed for kids—and for the adults who bring them. Test Monki created the practice name and full brand identity for a pediatric dentist in Los Angeles with a clear goal: make the experience feel friendly and disarming without ever feeling childish or chaotic. The name leans playful and confident, borrowing just enough French charm to feel distinctive while staying easy to say, spell, and remember. The visual system builds on that tone: soft colors, simple shapes, and a flexible mascot system anchored by the practice’s French Bulldog (the obvious choice). Lavender was added intentionally to the palette—both as the doctor’s favorite color and as a visual extension of the calming lavender scent used throughout the practice. Every element works together to lower anxiety, signal care, and make the space feel welcoming rather than clinical. Smart, warm, and thoughtfully restrained—so kids feel comfortable, and parents feel like they made the right call.