Dr. Brown is an orthodontist with an engineering background. When he purchased two existing practices, he wanted to merge the practices under one name and one brand. We provided naming services and Brown + Co Ortho was born. We wanted the brand’s aesthetics to align with Dr. Brown’s engineering background and high-tech values, just with a twist of fun. Hand gesture icons were used in his brand to add a little whimsy to balance the techy feel. Both adults and kids are drawn to the brand and everyone is all [straight] smiles!