Serving multiple states as a Retail Electricity Provider poses a challenge when residents have varying levels of experience with deregulation. The one thing a company can do to help differentiate is provide a brand experience that builds trust, confidence, and value in offerings that go beyond the price per kilowatt hour. As TriEagle Energy matured as an organization it became apparent that their brand needed a refresh. We built a brand identity that is far more sustainable for the foreseeable future and has creative legs to help build a more consistent experience across brand touchpoints.