The pre-paid landscape is very competitive, with plenty of point of sale advertising and merchandising designed to help close sales. Entering the new pre-paid energy market, our client wanted a brand that made a strong impression with their target audience and got noticed at retail. We used colors that provided competitive differentiation, facilitated positive brand recognition, and would make an impact at retail, while emulating the power that is within your reach (via a Plasma Ball tabletop display).