When Magnolia Pharmacy came to us to rebrand their compounding prescription pharmacy, we had to dig a little deeper to find out the goals for the practice. We found out that he wanted to transform their pharmacy from “an errand on the way home” into a destination that people of all ages could come together. Based in a small town in Texas, community is everything to them. They wanted to appeal to a younger demographic without losing the older customers who have been loyal all these years. We created a completely unique logo, transforming their pharmacy into a retro some foundation and drug store. The boring mortar and pestle was re-vamped and combined with an ice cream sundae, creating a fun and playful look that stands out in a sea of pharmacy logos. The client even went as far as renovating their space and adding a soda fountain, creating a sense of nostalgia and whimsy for their customers.