When Chief Engagement Officer, Carla Gomez, approached us about naming and branding her new PR & Social Media company, we did a mental fist pump. Carla is an avid art lover, well-traveled, and always smiling. So of course we wanted her new brand to “pop”. The name stems from Latin roots of Populous and Ratio that means “people” and “relationship”. And so, Pop Ratio was born. We used thick black lines paying homage to one of Carla’s favorite artists, Keith Haring, as well as to represent her strong connections with people. The bright colors represent Carla’s “pop” of energy and bright outlook. Cap that off with some clever copy and we have a winner.
INDUSTRY
- Public Relations
SERVICES
- Competitor Research and Analysis
- Naming (Business)
- Brand Strategy
- Brand Idea
- Brand Identity System
- Logo Design
- Brand Guidelines
- Business Card
- Note Card
AWARDS & ACCOLADES
- 2019 GRAPHIS DESIGN ANNUAL
Silver Award for Brand Identity - 2018 GRAPHIS BRANDING 7
Gold Award for Brand Identity - 2018 HOW INTERNATIONAL DESIGN AWARDS
HOW Design
Merit Award for Brand Identity - 9TH ANNUAL HOW LOGO DESIGN AWARDS
HOW Design
Award for Brand Identity Application
Read More
- 2017 HOW INTERNATIONAL DESIGN AWARDS
HOW Design
Merit Award for Brand Identity - 2017 AMERICAN GRAPHIC DESIGN AWARDS
Graphic Design USA (GDUSA)
Award for Brand Identity - 2017 AMERICAN GRAPHIC DESIGN AWARDS
Graphic Design USA (GDUSA)
Award for Note Worthy Correspondence Card
When Chief Engagement Officer, Carla Gomez, approached us about naming and branding her new PR & Social Media company, we did a mental fist pump. Carla is an avid art lover, well-traveled, and always smiling. So of course we wanted her new brand to “pop”. The name stems from Latin roots of Populous and Ratio that means “people” and “relationship”. And so, Pop Ratio was born. We used thick black lines paying homage to one of Carla’s favorite artists, Keith Haring, as well as to represent her strong connections with people. The bright colors represent Carla’s “pop” of energy and bright outlook. Cap that off with some clever copy and we have a winner.
SHARE







INDUSTRY
- Public Relations
SERVICES
- Competitor Research and Analysis
- Naming (Business)
- Brand Strategy
- Brand Idea
- Brand Identity System
- Logo Design
- Brand Guidelines
- Business Card
- Note Card
AWARDS & ACCOLADES
- 2019 GRAPHIS DESIGN ANNUAL
Silver Award for Brand Identity - 2018 GRAPHIS BRANDING 7
Gold Award for Brand Identity - 2018 HOW INTERNATIONAL DESIGN AWARDS
HOW Design
Merit Award for Brand Identity - 9TH ANNUAL HOW LOGO DESIGN AWARDS
HOW Design
Award for Brand Identity Application - 2017 HOW INTERNATIONAL DESIGN AWARDS
HOW Design
Merit Award for Brand Identity - 2017 AMERICAN GRAPHIC DESIGN AWARDS
Graphic Design USA (GDUSA)
Award for Brand Identity - 2017 AMERICAN GRAPHIC DESIGN AWARDS
Graphic Design USA (GDUSA)
Award for Note Worthy Correspondence Card
SHARE