We were asked to name the retail packaging brand for a walnut & almond distributors in California. Building on the parent company’s (Pearl Crop) ocean theme, the name Octonuts and the inherent symbolism of the octopus became a no-brainer for their first foray into a CPG brand. The octopus is a symbol of intelligence, logic, flexibility, potential, and creativity. The Octonuts brand has two sides—walnuts and almonds. We chose a cool color to represent the walnut side because walnut oils are used mainly in cold foods.
INDUSTRY
- Food & Beverage
SERVICES
- Competitor Research and Analysis
- Naming (Product)
- Brand Strategy
- Brand Idea
- Brand Identity System
- Copywriting
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- Tagline
- Logo Design
- Brand Guidelines
- Business Card
- In-Store Packaging Audit & Assessment
- Packaging Design
- Sell Sheets
- Tradeshow Booth
- T-shirts
- Uniforms
- Social Media Posts
- Website Design (Front-End Design)
AWARDS & ACCOLADES
- Logolounge Book 12
Logolounge
Award for Logo - 2020 HEALTH + WELLNESS DESIGN AWARDS
Graphic Design USA (GDUSA)
Award for Brand Identity
We were asked to name the retail packaging brand for a walnut & almond distributors in California. Building on the parent company’s (Pearl Crop) ocean theme, the name Octonuts and the inherent symbolism of the octopus became a no-brainer for their first foray into a CPG brand. The octopus is a symbol of intelligence, logic, flexibility, potential, and creativity. The Octonuts brand has two sides—walnuts and almonds. We chose a cool color to represent the walnut side because walnut oils are used mainly in cold foods.
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INDUSTRY
- Food & Beverage
SERVICES
- Competitor Research and Analysis
- Naming (Product)
- Brand Strategy
- Brand Idea
- Brand Identity System
- Copywriting
- Tagline
- Logo Design
- Brand Guidelines
- Business Card
- In-Store Packaging
- Audit & Assessment
- Packaging Design
- Sell Sheets
- Tradeshow Booth
- T-shirts
- Uniforms
- Social Media Posts
- Website Design (Front-End Design)
AWARDS & ACCOLADES
- Logolounge Book 12
Logolounge
Award for Logo - 2020 HEALTH + WELLNESS DESIGN AWARDS
Graphic Design USA (GDUSA)
Award for Brand Identity
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