BETCHES
Betches is an entertainment, lifestyle brand. Everything a “Betch” associates with is trendy, every guy wants to date her, and every girl is desperate to be her friend. She speaks her mind and commands a room just by being in it. She’s never waited in line at a club or bar in her life. A Betch is often confused with a bitch but make no mistake, they’re different. They’re the girls born with the silver spoon in their mouths. But [email protected]#% silver, they want gold. Before the brand officially launched, the new, private label clothing tags were used as a “pre-launch” sneak peek into the new, sophisticated yet still snarky rebrand. This 2015 Luxe Collection LookBook was sent out to retail buyers to give them a feel for the Betches brand and to create desire for their new collection.
INDUSTRY
- Entertainment/Lifestyle
SERVICES
- Competitor Research and Analysis
- Brand Audit & Assessment
- Brand Consulting
- Brand Refresh
- Brand Identity System
- Logo Design
- Business Card
- Clothing Tag
- LookBook Design
- Promotional Card
- Digital and Social Media Workshop
- User Experience (UX) Strategy
- Website (Front-End Design)
AWARDS & ACCOLADES
- 2016 AMERICAN WEB DESIGN AWARDS
Graphic Design USA (GDUSA)
Award for UX/UI - 2015 INTERNATIONAL DESIGN AWARDS
Honorable Mention for LookBook - 2015 AMERICAN WEB DESIGN AWARDS
Graphic Design USA (GDUSA)
Award for Clothing Label - 2015 AMERICAN WEB DESIGN AWARDS
Graphic Design USA (GDUSA)
Award for Spring 2015 Luxe Collection LookBook
BETCHES
Betches is an entertainment, lifestyle brand. Everything a “Betch” associates with is trendy, every guy wants to date her, and every girl is desperate to be her friend. She speaks her mind and commands a room just by being in it. She’s never waited in line at a club or bar in her life. A Betch is often confused with a bitch but make no mistake, they’re different. They’re the girls born with the silver spoon in their mouths. But [email protected]#% silver, they want gold. Before the brand officially launched, the new, private label clothing tags were used as a “pre-launch” sneak peek into the new, sophisticated yet still snarky rebrand. This 2015 Luxe Collection LookBook was sent out to retail buyers to give them a feel for the Betches brand and to create desire for their new collection.
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INDUSTRY
- Entertainment/Lifestyle
SERVICES
- Competitor Research and Analysis
- Brand Audit & Assessment
- Brand Consulting
- Brand Refresh
- Brand Identity System
- Logo Design
- Business Card
- Clothing Tag
- LookBook Design
- Promotional Card
- Digital and Social Media Workshop
- User Experience (UX) Strategy
- Website (Front-End Design)
AWARDS & ACCOLADES
- 2016 AMERICAN WEB DESIGN AWARDS
Graphic Design USA (GDUSA)
Award for UX/UI - 2015 INTERNATIONAL DESIGN AWARDS
IDA Design Awards
Honorable Mention for LookBook - 2015 AMERICAN WEB DESIGN AWARDS
Graphic Design USA (GDUSA)
Award for Clothing Label - 2015 AMERICAN WEB DESIGN AWARDS
Graphic Design USA (GDUSA)
Award for Spring 2015 Luxe Collection LookBook
SHARE