*new

Underwood Ortho

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THE TASK

To rebrand an orthodontist.

 

THE CHALLENGE

Design a brand that represents the business owner while still resonating with their customers.

 

THE SOLUTION

After our brand research phase, we realized what a truly nice guy we were dealing with. He's super family-oriented, too. He chose a concept we internally called Backyard BBQ-- which contained three patterns--charcoal grill, sunshine and wood (mustard, ketchup and hamburger). He's also a Libra so everything (and we do mean everything) had to be symmetrical. The logo is a simple yet impactful "u" and an "o."

 

THE LIST

+ logo & brand elements

+ business card,

+ letterhead & envelope

+ website

+ ad

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